A slogan postmark advertising the benefits of being able to

SEND GREETINGS
BY
TELEGRAM

was introduced at all main Post Offices during December 1932. Its purpose was to promote the use of the Christmas and New Year Ornamental Telegrams first introduced in 1929.

First recorded date for this slogan: 19 December 1932 at both Melbourne and Sydney.

Latest recorded date for this slogan: 2 January 1941 at Brisbane 4.

The slogan was generally withdrawn from use starting in late 1939 or early 1940.

There appear to be four distinct dies for the SEND GREETINGS BY TELEGRAM slogan - in addition to the use of circles or boxes and the inscriptions at the base therein. The two main variations are identified:

• by the size of the letters;
• through considering the position of the word BY relative to the G of TELEGRAM.

Die 1: 5 mm letters.	the G is well to the left of BY below; the R and B and E are all approximately aligned; the Y (of BY) is placed to the left of G of TELEGRAM; the base of the B of BY slopes upwards.
Die 2: 4 mm letters. The G for this and the remaining dies is much rounder.	the B (of BY) is under the GR (of GREETINGS) - sometimes just under the R; the B (of BY) significantly overlaps the E of TELEGRAM below; the Y (of BY) extends to overlap the 2nd E above and is over the G below.
Die 3: 4 mm letters.	the B (of BY) is under the GR (of GREETINGS); the B (of BY) just overlaps the E of TELEGRAM; the Y (of BY) is at or to the right of the G below.
Die 4: 4 mm letters.	the G and B and E are all approximately aligned; the B (of BY) significantly overlaps the E of TELEGRAM; the Y (of BY) extends to the end of the 1st E above.

Examples of date stamps for this slogan are shown below. Further details on the main variations for different Offices, including Die variations, are accessed by the hyperlinks below.

Number of dies recorded: 6;

Earliest date recorded:
21 December 1932.

Latest date recorded:
8 January 1940.

Number in Census: 37.

Number of dies recorded: 11;

Earliest date for this format at Brisbane:
20 December 1932.

Latest date for this format at Brisbane:
2 January 1941 (Occleshaw).

Hobart.

Number of dies recorded: 3;

Earliest date recorded:
19 December 1932.

Latest date recorded:
18 December 1940.

Number in Census: 10.

Launceston.

Number of dies recorded: 1;

Earliest date recorded:
28 December 1940.

Melbourne.

Number of dies recorded: 6;

Earliest date recorded:
19 December 1932 (Occleshaw).

Latest date recorded:
6 January 1940.

Perth.

Number of dies recorded: 2;

Earliest date recorded:
21 December 1932.

Latest date recorded:
22 December 1937.

Less than 5 examples recorded.

Number of dies recorded: 19;

Earliest date recorded:
19 December 1932 (Occleshaw).

Latest date recorded:
2 January 1942.