Australia - 1917-1988.
Slogan cancellations: Telegrams: Speedy, Reliable, Effective.

 

A slogan postmark advertising the benefits of using
TELEGRAMS: SPEEDY, RELIABLE, EFFECTIVE
was introduced in mid-1940 but it was only available for a short time:

Earliest recorded date: 4 September 1939 at Sydney.

Latest recorded date (1st issue): 7 May 1941 at Chatswood.

Its use in this period is now rated scarce.

Wallen claims this slogan was introduced in 1938 but there is no recorded evidence of its use before the second half of 1939.

 Code Sydney 61

The slogan was re-introduced after the War on three very disparate occasions at only a few Post Offices:

  • at Mt Gambier (20 February 1948);
  • at Port Adelaide (31 December 1953 to 24 April 1956) and at Bondi Junction (August 1956);
  • at Ashfield (1 December 1968) - after having also been used in 1941.

The height of the slogan was 20 mm. The width varied.

There are 30 examples of this slogan in the Census.

Three main dies were developed. These can be described as follows:
Die 1: Die 2
  • E of TELEGRAMS is approximately aligned above both R(eliable) and E(ffective) - the latter outdented sightly.
  • the upright of E is above the middle of P of Speedy.
  • B and T (in Reliable and Effective respectively) are aligned at their centers.
Die 2: Die 2
  • E of TELEGRAMS is approximately aligned above E(ffective) while R(eliable) is indented to nearly above the first F.
  • the upright of E is above the middle of P of Speedy.
  • the T (of EFFECTIVE) is aligned between the AB of RELIABLE.

Only recorded on one cover - Sydney 1 on 24 April 1941 IN PILLAR BOX (latest recorded date of any use of this slogan).
Die 3: Die 1
  • both the R(eliable) and the E(ffective)are indentedcompared with the 1st E of TELEGRAMS.
  • E and P are aligned.
  • the verticals of both B and T (in Reliable and Effective respectively) are aligned at the left.

Other differences in the formats were:

  1. the date stamp component varied between a circle (21 mm diameter) for about one third of the date stamps (all of those used in small urban or in country locations) and a rectangle (23 × 22 mm);
  2. the inscription at the base of the date stamp component: about half had a State reference, a quarter had PAID and the remaining quarter (all in NSW had type of box).
Ashfield, NSW.

Number of dies recorded: 2;

Earliest date recorded:
21 January 1941.

Latest date recorded:
1 December 1969.

Number in the Census: 2.

 Ashfield 1941
21 January 1941.
Bondi Junction, NSW.

Number of dies recorded: 1;

Base inscription: PAID.

Only recorded date :
11 August 1956.

Number in the Census: 1.

 
Bondi
11 August 1956.
On a advertising window envelope for K.G.H.
Burwood, NSW.

Number of dies recorded: 1;

Base inscription:
N.S,W. AUST.

Only recorded date:
21 January 1941.

Number in the Census: 1.

 Burwood
21 January 1941.

Chatswood, NSW.

Number of dies recorded: 1;

Earliest date recorded:
20 January 1941.

Latest date recorded:
7 May 1941.

Number in the Census: 3.

Chatswood
20 January 1941.

 
Dubbo.

Number of dies recorded: 1;

Base inscription:
N.S.W. AUST.

Only recorded date:
15 May 1941.

Number in the Census: 1.

Dubbo 1941
15 May 1941.
Melbourne.

Number of dies recorded: 2;

Earliest date recorded:
22 July 1940.

Latest date recorded:
26 July 1940.

Number in the Census: 6.

 Melb AIF
23 July 1940.
Mt. Gambier, S.A.

Number of dies recorded: 1;

Only recorded date:
20 February 1948.

Number in the Census: 1.

 

 

 Mt Gambier
20 February 1948.
Newcastle, N S.W.

Number of dies recorded: 1;

Only recorded date at Newcastle:
28 January 1941.

Number in the Census: 1.

 

 Newcastle
28 January 1941 on a censored letter to Detroit, USA.
Port Adelaide.

Number of dies recorded: 2;

Earliest date recorded:
31 December 1953.

Latest recorded date:
24 April 1956.

Number in the Census: 3.

 Port Adelaide
24 April 1956.
Sydney.

Number of dies recorded: 7;

Earliest date recorded:
4 September 1939.

Latest date recorded:
24 April 1941.

Number in the Census: 12.


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Sydney Spurgin
4 September 1939.